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Research papers

Foresight and innovation

Product innovations are developed for a future market with future consumers. Engineers and decision makers need to understand both to be successful. The paper shows an empirically based framework which systematically integrates the people dimension...

Catalogue: Congress 2006: Foresight
Authors: Katja Henke, Markus Buchwald, Thomas Perry, Oliver Tabino
Companies: Deutsche Telekom, SINUS Markt- und Sozialforschung GmbH
September 17, 2006
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Citation

Henke, Buchwald, Perry and Tabino (2006a, September 17). Foresight and innovation. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/foresight-and-innovation